Aspen HR has rolled out a real-time SMS support feature, giving clients direct access to its HR team through text messaging—part of a broader push to deliver faster, more personalized service in a PEO market increasingly dominated by automation
The company said the new feature allows small and mid-sized business clients to connect with HR professionals in minutes, bypassing automated bots and traditional call centre queues.
“In today’s dynamic business environment, instant access to support is paramount,” said May McClelland, managing director of operations at Aspen HR. “Our new SMS support feature ensures that our clients can effortlessly obtain the assistance they require, directly from a real person.”
Unlike AI-driven platforms or outsourced customer service models, Aspen HR said its SMS support is staffed by in-house professionals. The company said this aligns with its “white-glove” service model, which emphasizes high-touch, personalized assistance.
The SMS system is designed to streamline communication, particularly during onboarding, and to help clients quickly navigate HR, payroll, benefits and compliance matters, the company said.
Mark Sinatra, CEO at Aspen HR, said the company is focused on building long-term relationships with clients. “By offering this direct line of communication, we are demonstrating our commitment to providing the highest level of support in the PEO industry,” he said.
Aspen HR, headquartered in the San Francisco Bay Area, provides outsourced HR services to businesses across the United States. Its offerings include payroll administration, benefits, compliance support and risk management.
