Employees at mid-size companies are increasingly choosing to enroll in workplace benefits online, with digital self-enrollment rates rising sharply over the past two years, according to new research from Eastbridge Consulting Group.
The report, based on multiple surveys of employers and employees at companies with 100 to 999 workers, found that 36% to 41% of employees most recently enrolled in benefits using a computer, tablet, or smartphone. Just two years ago, that figure was between 28% and 29%.
The preference for online self-enrollment is also growing, with 43% to 46% of employees indicating they would choose digital enrollment in the future—up from 28% to 30% in prior studies.
“Employees we surveyed also show a strong preference for online self-enrollment for their future benefits enrollments,” said Ginger Bates, director of research at Eastbridge. “However, nearly as many employees still express a preference for personal enrollment methods, whether digital or in-person.”
Voluntary benefits in demand
The findings are part of Eastbridge’s Voluntary and the Mid-Size Case Market Spotlight™ Report, which explores trends in benefits enrollment, purchasing preferences, and product interest within mid-size firms.
Among other highlights, the report shows that a majority of mid-size employers are considering adding a new employer-funded benefit in the next year, and four in 10 are evaluating new voluntary coverage options.
Employee interest in specific voluntary benefits remains strong, particularly for critical illness, cancer, identity theft, long-term care, and hospital indemnity insurance.
Payroll deduction preferred
The report also notes a marked preference among mid-size firm employees to pay for voluntary benefits through payroll deduction. Interest in credit card payments has declined significantly, suggesting a growing expectation for simplified, employer-facilitated transactions.
For insurers and brokers operating in the mid-size market, Eastbridge said the findings offer insights into employee attitudes and employer decision-making that can help position products and services more effectively.
