Native Teams has launched Gig Pay, an automated payroll and wallet solution designed to help gig economy platforms manage compliance requirements and worker payments across multiple countries.
The London-based company’s new service addresses growing regulatory challenges as global gig economy payouts approach €1 trillion and European markets alone reached €556.7 billion in 2024, with projections showing growth to triple by 2033.
New regulations create compliance challenges
Recent regulatory changes across major markets have increased compliance requirements for gig platforms. The European Union’s Platform Work Directive, introduced in December 2024, established employment presumptions, algorithmic transparency requirements and quarterly workforce reporting mandates. Platforms face fines up to €1 million per violation.
In the United States, the Labour Department’s January 2025 rule narrowed independent contractor definitions, increasing potential back-pay liability for non-compliant companies. Latin American countries including Brazil and Mexico have implemented new telework and social security requirements, while Asia-Pacific markets have introduced digital nomad visas and gig worker subsidies.
“Manual pay runs and ad-hoc spreadsheets are extinct in the face of today’s regulatory maze,” said Jack Thorogood, CEO of Native Teams. “Whether you’re adapting to the EU’s Platform Work Directive or contractor laws in California or Brazil, Gig Pay provides a single place to onboard at scale, deploy locally compliant contracts, run multi-jurisdiction payroll, and pay gig workers instantly to their wallets.”
Platform features and worker benefits
The Gig Pay system allows platforms to import worker data through CSV files, create compliant contracts with electronic signatures, and process earnings from multiple gig platforms in single payroll runs. The service includes customizable fee structures and batch transfer capabilities.
For workers, the mobile application consolidates earnings from platforms including Uber, Bolt, Glovo and Wolt. Workers can make instant partial withdrawals to virtual or physical Native Teams cards and generate invoices automatically. The system includes built-in identity verification, sick leave request features and customer support.
Early adoption results
Hypefy, an AI-powered influencer marketing platform, served as an early adopter of the service. The company transitioned from manual PayPal and wire transfers to the automated system.
The platform reported reducing administrative time by 300%, allowing expansion from one to 28 countries across Europe and the United States with one person managing contractor payments. The company also reported improved worker satisfaction and retention through transparent, instant payments.
“Native Teams enabled us to scale globally – something we couldn’t have achieved without them. Worker satisfaction significantly improved due to transparency and instant payments. Compliance risks were minimised across all regions,” said Filip Spiranec, Hypefy’s co-founder.
Service availability
Following 13 months of development and regional pilot programs, Gig Pay is now available in over 30 countries across Europe, North America, Latin America and Asia-Pacific regions.
Native Teams currently operates in more than 85 countries and supports over 1,500 companies worldwide. The company provides employer of record services, hiring solutions, payroll processing and multi-currency payment systems beyond its gig economy offerings.
